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Business Opportunity:
For the first time in North America there is a chance to build on the Crazy Horse brand. The Crazy Horse brand is unique in that it is classic and familiar while being fresh and clean all at the same time. The Crazy Horse name, which has been unavailable for the last 30 years has now gone to its rightful and earliest user,
C. H. C. Inc. The brand is instantly recognizable to the entire customer demographic but comes without any of the negative pornographic associations and baggage of some of the comparable magazine based brands. As the sole, indisputable legal owner of the Crazy Horse name and trademark assets - C.H.C. Inc. and any franchise partner have the exciting and unbelievably rare opportunity to participate in this nationally known brand while introducing this new concept into local markets around North America.
Gap To Fill: The new Concept of Men's Entertainment.
Without exception the available options of men's entertainment including burlesque, strip club, men's club or any other manifestation of this concept are unfailingly dated and tired to both the customer base and operators. The need for this type of entertainment is constant and is timeless; therefore a revitalizing and fresh take will be instantly rewarded.
Quite simply, the Crazy Horse franchise is here to put the fun back into men's entertainment. One can only speculate at the reasons behind the rampant complacency that has the industry at-large in its stifling grip. The current club concepts available to the customers in the marketplace come in two equally undesirable varieties: dilapidated or a 1980's version of neon glamour. That costumers continue to patronize the industry is only testament to the enduring need that men's entertainment fills - not from the ingenuity or quality of the product offering. That long awaited new concept has finally arrived in the form of the Crazy Horse -- stripping away all of the clutter and bringing the concept back to basics and core values - which is women entertaining men in a fun and broadly accessible environment. Over the last 25 years the industry has steadily been driven in two dead-end directions. One, is a harder and lewder experience with the girls -- something that the pervasiveness of private rooms have driven out all but the most hardened older dancers. Secondly, while a certain amount of aspiration is appealing - the relentless and misguided pursuit of VIP culture has the cold and pretentious effect of alienating the very customers we seek to warmly embrace. The desired customer base finds much of what is offered in the men's entertainment experience today unnecessary to their core goal of enjoying lively female dancing and drinking with friends - in a word - Fun. These differences in the Crazy Horse Concept are two among many that make the clubs more inviting and appealing to a broader segment of the public, drawing off the existing club customers' thirst for a new experience as well as opening the doors to an entirely new and vital audience. The Crazy Horse offers a classic and straightforward female entertainment experience - borrowing the best elements from all of the time-honored Go-Go, Burlesque and Strip Club traditions and fusing it with the modern business efficiencies and sensibilities that are built to last.
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